We helped LegalZoom to rewrite copy for their website following a merger and subsequent rebrand. The brief was, essentially: we want to sound like your witty, straight-talking best friend who also happens to be a legal expert.

As part of the LegalZoom project, Steven researched and wrote a range of features which provided overviews into topics such as company formation law, naming your business and issuing shares. The content needed to be factually accurate information while presented in an accessible and conversational tone.