British Land

We've worked with British Land for eight years across their London campuses – Broadgate, Paddington Central and Regent's Place – and, in 2022, we were also approached to evolve content for their nine retail sites across the UK while supporting the launches of their Canada Water development and the three My Neighbourhood apps.


How we do it
We work closely and collaboratively with the British Land marketing and digital teams and stakeholders to create reactive, tailored and useful articles. From brainstorms to using SEO research, we ensure that our content meets their customers’ needs.
Having created an accessible and warm tone-of-voice across campus and retail, we then write copy that works across British Land’s platforms: from web and print advertorials to their newly-launched apps.
We are also excellent at turning round high-quality copy on short deadlines – a must when it comes to the launches, innovations and evolution of British Land’s landmark sites.

What we do differently
British Land is behind some of the most ambitious, innovative and exciting destinations in the UK and we write content that reflects their landmarks.
By mixing our knowledge of consumer content, our journalistic expertise and our SEO keywords, trends and calendars insight, we create entertaining, useful and informative copy that reflects the lives and demands of their audience.
